Many Internet Service Providers "cache" web pages once users load them and then spit them back out from the cache each time the page is called without checking for updates. Quadradical adds a meta-tag to each page that tells the server the page has expired to ensure each viewer sees updated content even if the ISP caches pages to make customers believe they've accessed the page more quickly.

Search engines read meta tags to index the content of web sites. Many search engines "crawl" the internet to find web sites. Others require you to submit your site. Some engines allow free submissions. Others charge a fee. The truth is, many important engines allow you to submit for free. Other important search engines that charge a substantial fee, seem to find your site after 4-8 weeks whether you pay a fee or not. Quadradical submits your site to the free search engines and writes concise meta-tags that gets your site to be indexed by most of the major search engines without having to pay the usual $100 - $250.

Hits from a small, local realtor's site by Quadradical.

It doesn't matter how much marketing your business does, it still comes down to value. If you offer value, they will come. It works the same with internet sites. It doesn't matter how many search engines your site is on and how well placed, it comes down to information. If you offer information that customers want, they will come. The above graph is for a small realtor. The site is well laid out, it offers pictures, prices, and details for each offering. It has the information, and customers come.